We are a market research agency, specialising in social research, audience understanding and behaviour change. Our key aim is to provide client with truly actionable and usable outputs and not just data for the sake of data.
We’re a growing organisation that works in four key areas: market and social research, evaluation, behaviour change and training.
In practice, this often means that we distil information from a range of sources into conclusions and recommendations on how to do something differently or better. We’re proud to say that our work has benefited many different organisations – both strategically and financially.
Based around a core team of senior researchers, we work collaboratively with a range of specialist associates when required; an approach that offers several key benefits for our clients:
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We have been working with Icaro for five years. During that time, they have always been very professional and efficient - they listen to our needs, fully understand our requirements and deliver great research results every time.
Steve Fitzhugh
Customer Insight Manager, Cardif Pinnacle