About us

We’re a growing organisation that works in four key areas: market and social research, evaluation, behaviour change and training.

In practice, this often means that we distil information from a range of sources into conclusions and recommendations on how to do something differently or better. We’re proud to say that our work has benefited many different organisations – both strategically and financially.

Based around a core team of senior researchers, we work collaboratively with a range of specialist associates when required; an approach that offers several key benefits for our clients:

  • High levels of ‘director time’ on each project without paying the expensive day rates of larger agencies.
  • No front- or back-loading – the people you meet at the start of the project and at the final presentation are those that have carried out the research and understand your issues; not someone just wheeled out to impress you.
  • Highly-specific and detailed knowledge and experience on tap from our associates, whenever your project requires it.

See our environmental policy

Icaro in action

We have been working with Icaro for five years. During that time, they have always been very professional and efficient - they listen to our needs, fully understand our requirements and deliver great research results every time.

Steve Fitzhugh
Customer Insight Manager, Cardif Pinnacle