Icaro - Insight Into Focus

Welcome to Icaro


We are a market research agency, specialising in social research, audience understanding and behaviour change. Our key aim is to provide clients with truly actionable and usable outputs and not just data for the sake of data.

Based around a core team of senior researchers, we work collaboratively with a range of specialist associates when required; an approach that offers several key benefits for our clients. We’re proud to say that our work has benefited many different organisations – both strategically and financially.

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Our research methods


Quantitative Research

Online surveys; face-to-face (CAPI); telephone (CATI); omnibus surveys; all with either consumers or businesses.

Qualitative Research

Focus groups; depth interviews; online discussions and communities; observational research and ethnography; accompanied visits; deliberative events and public dialogue...