New Icaro research as DRS is on the national agenda...
New research by Icaro looks at the public’s attitudes to this key issue, at a time when the Scottish and UK Government are exploring a deposit return scheme (DRS) for plastic bottles with the aim of increasing recycling and reducing plastics entering the marine environment. The research finds:
Phil Downing, Research Director, says that “the British public are passionate about the issue of plastics pollution and the marine environment. While they are supportive of a deposit return scheme there are important questions still to be asked about the likely return on investment – particularly with half the public saying they would recycle the same amount of plastic bottles as they already do through their local collection. The data suggests that a DRS would be most effective at engaging younger consumers (who typically recycle less consistently) and those living in flats (who typically have poorer recycling facilities and collections)”.
2,014 interviews were undertaken online with adults aged 18+ in Great Britain, between 22-24 September 2017. Quotas were set on age, gender, region and work status to ensure that the sample matches the known profile of the population.
Contact for further information: Phil Downing, firstname.lastname@example.orgGraphs
Icaro have consistently provided enthusiasm, rigour, insight and endless curiosity to our research projects. They are adaptable in the face of changing circumstances and creative in designing research methods. They are able to take a seemingly complex mass of findings and find the kernels of important information and insight hidden within. We look forward to working with Icaro again!