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05 Jun 2025
Icaro will lead a consortium of organisations to deliver the next phase of public opinion research for the Campaign for Science and Engineering (CaSE).
This is an exciting and hugely important opportunity to understand public attitudes to science and R&D. At a time when the sector faces multiple challenges, CaSE’s programme of research will provide a robust, independent evidence base to help guide sound decision making.
The consortium brings a wealth of expertise in strategy development, quantitative and qualitative research, and behavioural insights and campaigns. Alongside Icaro, the core team is formed of research and strategy consultancy Brook Lyndhurst and social insights research agency The Social Agency. Additional support will come from polling agency Deltapoll, and behaviour change specialists Behaviour Change and Winning Moves.
This new partnership will allow CaSE to build on its existing public opinion programme with both quantitative research, such as polling, and a range of qualitative techniques that delve deeper into the public’s attitudes, motivations and reasoning.
CaSE’s 2025 public opinion programme has already begun, with a focus on delivering the first wave of a study which will track attitudes to R&D over time, with a second wave planned for 2028. The consortium is working with CaSE to engage the R&D sector to develop the polling questions and focus group topics, to ensure that the sector can make best use of the findings. CaSE expects to conduct the public opinion research in the summer and share the results with the sector in autumn.
